Our Chosen Cause
Learn about our commitments
Our Chosen Cause
Claudie is delighted and proud to share our philanthropic endeavours centred around our Chosen Cause:
bringing joy to women affected by illness.

This initiative stems from deep-seated company-wide and personal commitments.
Claudie is committed
Sharing joy
The choice of this cause struck a personal chord with our team and, inspired by the memory of our founder, they have embraced it wholeheartedly. It reflects our history, our sensibilities, and our commitment to act with fairness and compassion.

To bring this cause to life – and in keeping with one of the pillars of our manifesto, "The Joy of Commitment" – we have developed a series of tangible initiatives. They are designed not only to raise awareness and inform, but also to support and guide those who need it most.
RoseUp
We are delighted to announce our partnership with RoseUp, an association that has been championing initiatives for women affected by cancer since 2011. RoseUp, founded by Céline Lis-Raoux and Céline Dupré – two friends whose lives have been touched by the illness in different ways – has created a positive media platform alongside both physical and digital support centres as resources to assist women throughout their treatment and beyond.
The Pharmacy Tour
The Pharmacy Tour is run in conjunction with the RoseUp association. It involves meeting with pharmacists to introduce them to RoseUp, the brand’s partner charity (in Paris, Bordeaux and online), which offers safe places to welcome and support women affected by cancer. During these meetings, the teams explain the services on offer and answer any questions healthcare professionals may have. The aim is to raise awareness of these facilities and, where appropriate, refer patients to them, in order to strengthen the link between pharmacies and support structures.
Our mission
These actions are the starting point for new sponsorship initiatives for Claudie, and we are embracing them enthusiastically.

Highlighting women's courage in the face of illness. Helping them envision a future once more, to dream, and to reinvent themselves. Breaking their isolation, giving them a sense of purpose, and offering new perspectives.

This is our mission today.

And together we will bring it to life.